Microsoft - Size Wise

Awards:
Echo DMA 2007 - Finalist

Credits:
Art Director: Malesh Ponnusamy
Executive Creative Director: Kerry Platts
Copywriter : Shweta Tariq / Malesh Ponnusamy

Agency:
Wunderman, Dubai
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The Pledge
Microsoft had to convince heads of IT departments that the SQL Server
is capable of handling data management processes, regardless of their
company’s size. For a product of this size and cost, we had to get them
interested in its flexibility and convert them into sales leads.

The Turn
Using a clothes hanger, we asked them to choose from anything
between Medium and XXXL and talked about how the server is bound
to be a perfect fit for their company. After they had responded, we sent
them a SQL Server T-shirt.

The Prestige
Out 250 mailers, about 42 responses became sales leads and till now,
Microsoft has sold servers to 10 IT departments.