Microsoft - The personal introduction

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Awards:
Dubai Lynx 2008 - Silver
Wunderman 'The Loop' Worldwide Internal Newsletter - Showcased

Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter: Shweta Tariq
Sr. Designer: Lina Nader

Agency:
Wunderman, Dubai
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The Pledge
Bill Gates was coming to the UAE for the first time and would
be speaking at Microsoft’s annual partner summit. We had to send
out exclusive invitations to hand-picked invitees such as CEOs
and CFOs who have packed schedules, to attend this mega-event
from different parts of the Gulf.

The Turn
What better way to reach out to people than a personal invitation?
We sent out silver business-card holders with Bill Gates’ business-card
inside - a highly exclusive, personal way to ask people to come
and see him.

The Prestige
Over 250 of the 300 invitees attended, many flying in from
different parts of the Gulf.