(click to view the image full)
Awards:
Cannes 2008 - Shortlist (Media)
Dubai Lynx 2008 - Gold (Media)
Mena Cristals 2009 - Media Cristal
Directory Issue No. 10 - Showcased
Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter: Richa Khan
Sr. Designer: Minal Kulkarni
Agency:
Wunderman, Dubai
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The Pledge
As organizations grow, so does their IT infrastructure. Most companies
make do by adding patches, putting pressure on IT, which then spends time
running from desk to desk, trouble-shooting. We had to generate sales leads
by introducing a new system which allows upkeep right from the comfort
of an IT person’s desk.
The Turn
This new system would mean an IT department interacts less with colleagues,
making them lonely. So, we sent them a real fish for company. Logistically
challenging, the idea depended on implementation. We trained deliverymen
across 4 countries to set-up fishbowls, food and tent-cards with a daily
maintenance task list to keep the department occupied. Simultaneously,
a letter introducing the system was handed to IT Managers.
The Prestige
Ground-breaking results - people couldn’t believe they had received a ‘live’ gift.
The Microsoft sales department was flooded with calls and emails - Over one
third responded out of 1100 deliveries.
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