(click to view image full)Awards:
Dubai Lynx 2008 - Finalist
Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter : Shweta Tariq/Malesh Ponnusamy
Agency:
Wunderman, Dubai
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The Pledge
In March 2008, Microsoft will have its largest global launch of
three new servers, with the theme ‘Heroes happen here’, reflecting
how this technology makes every IT person a hero of his office.
Our invite had to convince IT-heads to attend the day-long event
with their team.
The Turn
How would an office manage when its indispensable heroes
are away? We presented a solution - we mailed posters for them
to put up in their workspace, with tear-off tab for their numbers
so colleagues could always reach them.
The Prestige
800 mailers were posted, with over 100 registrations in one week.
More are expected till the date of the event.
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