Microsoft - The Ideal Candidate

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Awards:
Dubai Lynx 2009 - Bronze (Flat Mailing)

Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter: Richa Khan / Malesh Ponnusamy

Agency:
Wunderman, Dubai
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The Pledge
Microsoft was launching Windows Server 2008 – a product that required
considerable investment. We had to introduce it to a large database, with
a limited communication budget.

The Turn
Globally, the product was positioned as a super-powered robot
working 24/7. Using this to our advantage, we sent a normal-looking CV
to IT Managers, different in only one way – it came from a robot.
It led customers to a website for more information on the ‘Ideal Candidate’.

The Prestige
The CV was received with a lot of interest and curiosity with over
500 website hits out of 1,800 mailers sent. So far, 34 companies have
ordered the product – a huge ROI for Microsoft.