Microsoft - Freshen up and brush up

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Awards:
Dubai Lynx 2008 - Finalist
Directory Issue No. 10 - Showcased
Wunderman 'The Loop' Worldwide Internal Newsletter - Showcased

Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter : Richa Khan

Agency:
Wunderman, Dubai
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The Pledge
Microsoft has certain protocols for internal meetings which ensure
everyone follows basic mannerisms with each other and with clients.
Usually conveyed by email, no one pays attention to them, so we had
to find an engaging way to send the message.

The Turn
We created branded ‘Microfresh’ chewing gum, placed on every
employee’s desk and in all the meeting rooms. On the reverse of the
packaging, was a list of meeting protocols in an easy-to-read format
which served as a gentle reminder to employees so they could
freshen up and brush up at once.

The Prestige
We gave Microsoft its very own branded chewing gum.
The HR department says that the decorum of conduct in the office
has improved. Proof of response - the idea has been reprinted
three times, even catching the attention of Microsoft clients.