Microsoft - Another late night?

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Awards: None

Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter: Richa Khan/Malesh Ponnusamy

Agency:
Wunderman, Dubai
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The Pledge
Microsoft was launching Windows Server 2008. We had to
come up with something interesting to demonstrate to IT Managers
what the server could actually do for them.

The Turn
The IT staff often spends long hours and nights in the office, fixing
and maintaining IT systems. The new server could work 24/7, reducing
this drastically. So we sent IT Managers a sleeping bag – which they
could use on such late nights. Alternatively, they could just implement
Windows Server 2008.

The Prestige
Out of the 872 sleeping bags sent, 150 people replied.
Response rate: 17.20%.