IAA - The Eavesdropper

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Awards: None

Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter: Douglas D'cruze

Agency:
Wunderman, Dubai
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The Pledge
The International Advertising Association (IAA) scheduled
a networking event for advertising professionals in January 2008.
We had to come up with an invitation to encourage attendance.

The Turn
An event like this would be incomplete without industry gossip
- so our mailer had a perforated section that could be rolled
into a cone and placed on the boss’ door to eavesdrop for inside
information. Alternatively, they could get the news by attending
the event.

The Prestige
Out of the 250 mailers posted, 190 responses were received!
This was an increase of 60 percent from the previous year.