DBAJ - Total Support

Award: None

Credits:
Art Director : Malesh Ponnusamy

Agency:
Wunderman, Dubai
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The Pledge
The Dubai Bone & Joint Centre (DBAJ) is a relatively new entrant
in the field of private musculoskeletal care. As part of their communication
to patients, DBAJ had created a set of 12 informative leaflets, each focusing
on one of the many different products and services they provided. The brief
was to create a leaflet stand that would hold and display this set of leaflets
in an interesting way.

The Turn
The idea for the stand came from Basil, the DBAJ mascot which is the
wooden figurine of a man with flexible joints. We placed a transparent
acrylic holder for the leaflet in his hands, so it looked like Basil himself
was holding them. This visually depicted how DBAJ was welcoming
patients into their fold, and would take care of them and support them
until their health improved.