DBAJ -The Locator Envelope

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Awards: None

Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter: Richa Khan/Malesh Ponnusamy
Sr. Designer: Hanna Boulos

Agency:
Wunderman, Dubai
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The Pledge
Dubai Bone & Joint Center (DBAJ) was moving to a new facility.
We had to communicate this change of address to busy doctors so
they remembered it when referring patients to DBAJ.

The Turn
When making referrals, doctors send along X-rays with patients.
We used this opportunity innovatively. We sent the doctors a flat pack
of X-ray envelopes with DBAJ’s new address pre-printed. They could
put their X-rays into these and patients could literally carry the new
address along with them.

The Prestige
The results showed within a few days. Most patients mentioned
to the receptionist how easily they located the new address,
thanks to the envelopes.