Microsoft - Mighty I.T.

(Click to view image full)

Awards: None

Credits:
Art Director: Malesh Ponnusamy
Associate Creative Director: Pooja Chandani
Copywriter: Richa Khan / Malesh Ponnusamy
Illustrator: Michael Turda

Agency:
Wunderman, Dubai
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The Pledge
Microsoft was launching the new Windows Server after five years. Before the
launch in 2008, they wanted feedback on the trial version. The challenge was
to get I.T. professionals to download it and get their inputs.

The Turn
Inspired by comic-book superheroes, we created our own - illustrating
how the mighty new server helped I.T. professionals improve their company’s
I.T. infrastructure. The first email pushed them to explore the server’s powers.
The second email led them to a microsite asking them to prove their
might by giving feedback.

The Prestige
Over 2800 trial versions were downloaded, over 300 gave feedback
on the trial version.